Analytics and Metrics: Measure What Matters (36 pgs.)

This digital product "Analytics and Metrics: Measure What Matters," emphasizes the importance of data in business and marketing in the digital age. It contends that understanding and employing analytics and metrics is critical for making educated decisions and creating progress, as compared to operating blindly.

The book covers the principles of analytics and metrics, demonstrating how they demonstrate what is and isn't working through evaluating things like website visitors, engagement, and conversion rates.